How to Incorporate Digital Signage Into Your Bar Promotion Campaign?

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Given the current aggressive marketing tactics in the global marketplace, there is a high probability that you have seen the concept of digital signage marketing at play. You may not be aware of its fancy name, but there is a great chance you may have come across it at least once in your lifetime.

Digital signage is a great low-cost marketing tool that is highly efficient in capturing the audience’s attention. The technique is intelligent and versatile and can help you revamp your marketing technique in a quick snap!

Let’s look at how digital signage can help your bar promotions and why it can be profitable to make it a part of your marketing scheme and pump your marketing game up a notch.

What is digital signage?

What is digital signage

Digital signage is nothing like traditional signage, which is consistent, stationary, and can get boring over time. Digital signage involves utilizing digital displays, like televisions, screens, monitors, etc., with custom and dynamic content.

The cost factors involved are efficient and can allow cost-cutting in the future. Since digital signage only requires developing new digital content, the cost of making new sign boards and installing labor is gradually eliminated. It is a win-win situation for you!

Easy and Effective Strategies to Incorporate Digital Signage Into Your Bar Promotion Campaign

Set your marketing priorities

Before implementing a digital signage strategy, your digital marketing team must consider what they will use the signage for: a digital menu, ads, customer feedback, adding an aesthetic/funky touch to the bar, or all of the above.

Do you wish to go the old-fashioned way and print heaps of menus and have your service team memorize them by heart, like the Bible? Or do you want to be time and cost-efficient and have everything done for you? In that case, digital signage can be a God-sent for your bar!

It is also crucial that your content is relevant to the theme because you don’t want it to feel out of place. Don’t use content that does not match the vibe or aesthetic of your bar, just so your signage doesn’t feel like a buzzkill (pun intended).

Digital menu

Rather than handing out your menus separately, or updating everyday specials by hand, utilize your displays for these purposes. It will amaze your customers and help you save time and energy. Also, everyone agrees that typing is quicker than writing by hand.

Smart marketing

Make the best use of your displays and market your items and deals as much as you want to. Rather than having your bartenders or servers tell the specials or discounts to customers when they ask for them, be proactive and put them on display for your customers to see and hammer into their systems.

A plus of digital signage is that some companies provide solutions with built-in analytical tools to make tracking your paid and organic marketing campaigns hassle-free.

Self-service where possible

Seize the opportunity by offering dynamic signage where customers can place on-the-menu items. It will help prevent crowding at the bar and allow your employees to catch their breath. Self-service will also cut down customer wait time and boost customer satisfaction.

QR Codes

QR codes make a ton of tasks easy! The current customer base is fascinated by the idea of QR codes! Make sure to display QR codes for menus, specials, events, and discounts. QR codes can further be used for digital payments. QR codes can boost your marketing if you use them to reveal special discounts and deals only applicable to those codes. Be nice and offer customers something they love; instant connection to your bar’s Wi-Fi through the code!

All these possibilities through QR codes will surely make your customer’s experience more relaxing and comforting. Introverts won’t have to worry about asking for the WiFi password or the latest deals; they would only need to scan the code and get what information they require!

Grab the audience’s attention

Developing enticing and attractive content that can keep your audience hooked is vital for digital signage to work. Play BTS action of your bar on the displays, ad campaigns, and new product launches; whatever will keep the audience interested should be on those digital signs.

Use engaging dynamics

Don’t keep your digital signage strategy stagnant and boring. Make it a fun experience for your customers. If luck has it, you may be able to grab the attention of onlookers with your fun displays.

You can upload games and videos or a photo booth for those karaoke nights at the bar. Let customers record their experience with your bar, provide feedback forums, or develop and incorporate rating bars.

Provide a virtual experience

Don’t be shy; use your displays for as much content as possible. Display your signature drinks, nights at the bar, pictures of your existing customers having a good time, and the general ambience of the bar; the possibilities of providing a virtual experience through digital signage are endless. The digital signage infrastructure is like a silent salesman.

Put in a good word for yourself

Incorporating your HRM strategy with digital signage can put you in the good books of your customers and boost goodwill in the market. Have your employees make videos explaining the workplace environment and show your customers what a fun place you are. Who wouldn’t like a fun employer, right?

Tools for developing content

If you wish to develop compelling and gripping content, you will need the right tools. If you are a startup, your best bet is to utilize the tools available to curate digital content for you or use user-generated content.

I have found PosterMyWall an affordable option that is easy to use. Fun fact, they include professionally designed digital signage templates that you can use to standardize the content for future use. The potent tools available provide countless opportunities to create gripping content that will keep everyone hooked.

The success of your digital signage strategy depends highly on the content you gather and curate for display and the right tools. Think of your content as ads for your bar; you need to find what to upload. Also, digital signage is environmentally friendly, so don’t forget to boast about sustainability.