4 Super Simple Steps to Labelling Your Products

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Labelling your products can be a super effective way to boost your sales and reach new customers.

But if you are new to the world of labels, you might find the choice you have a little overwhelming. How are you meant to know what to look out for?

Worry not, we are here to help you. In this article, you will find everything you need to know about labelling your products. After reading this, reaching out to your local paper or vinyl label maker will be a piece of cake.

Super Simple Steps to Labelling Your Products

1. Think about your label material

Going custom means you get to choose everything, including the material of your labels. There are many options out there, but the most essential distinction to make is between paper and vinyl labels.

Think about your label material

A custom paper sticker is perfect if you are looking for sticky labels that will mainly be used indoors and are eco-friendly. If you want a label that is waterproof and can be used outside, you should go for vinyl labels instead. These will last for up to 3 years outdoors.

2. Choose a font that is easy to read

Your label needs to be legible. This might sound incredibly obvious, but you would be surprised to see how many times this goes wrong.

To ensure that the text you use on your labels prints crisply, use a font that is easy to read and avoid unnecessary squiggles and twirls. Also double-check the height of your letters: each should be at least 1.2 mm high to print legibly.

3. Don’t overcrowd your labels

It can be tempting to fill every single centimetre of your label with text or elements. But this can often dilute the message you are trying to get across.

Instead, follow an established graphic design principle and embrace white space. White space is the empty space between your text and elements. It allows your design to breathe and your customers to fully take it in.

This is especially useful if you are using an effect like a holographic sticker, as it showcases the material.

4. Match the label’s colour scheme to your overall branding

Do not look at your product labels in isolation, but instead make them match your overall branding. This does not only include your logo and business information but your colour scheme as well.

super simple steps to labelling your products - Match the label's colour scheme to your overall branding

This will create a sense of cohesion between all of your marketing materials and make your business stand out from the competition. With custom stickers, this is not a problem at all as you can create your own design.

And now it is time to get creative and design your own custom stickers and labels. We are excited to see your creation, so feel free to share your ideas with us in the comments.